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Business & Investing Books > Marketing & Sales Books
Hardcover Integrated Marketing Communications: A Systems Approach Book
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ISBN: 0132056186

ISBN13: 9780132056182

Integrated Marketing Communications: A Systems Approach

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This advanced strategic marketing communications management text introduces advertising by objectives, and takes a strong behavioural approach. Its focus is on strategic decision operating. This description may be from another edition of this product.

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Format: Hardcover

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We receive 1 copy every 6 months.

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Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales

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