Integrated Marketing Communication: Creative Strategy from Idea to Implementation

by Robyn Blakeman

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Book Overview

With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1442221224

ISBN13:9781442221222

Release Date:July 2014

Publisher:Rowman & Littlefield Publishers

Length:325 Pages

Weight:1.65 lbs.

Dimensions:0.8" x 7.0" x 10.1"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Business Communication Communications Economics Language Arts

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Integrated Marketing Communication: Creative Strategy from Idea to Implementation

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