Integrated Direct Marketing
The days of dominance by a single advertising medium--TV for the image-building and direct mail for the direct marketer--are over. Ernan Roman's seminal vision of media integration offers a clear path... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0844233498
ISBN13:9780844233499
Release Date:January 1995
Publisher:McGraw-Hill Companies
Length:223 Pages
Weight:1.15 lbs.
Dimensions:0.9" x 6.3" x 9.3"
Customer Reviews
2 ratings
Great concept
Published by Thriftbooks.com User , 25 years ago
Great concept that would be fairly difficult to implement...but worth it. Excellent seminar is available from AMA. Good real-world examples and metrics.
Articulated the benefits of Direct Mail + Telemarketing
Published by Thriftbooks.com User , 26 years ago
Great reference. The case studies show specifically how the program works. Also, the detailed forms and plans in the appendices help you start using the material immediately. Being in the business, I found this very useful!
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