Integrated Advertising, Promotion, and Marketing Communications

by Donald Baack, Kenneth E. Clow, Donald E. Baack

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Book Overview

A Modern Guide to Integrated Marketing Communications I ntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more...

Format:Paperback

Language:English

ISBN:0133866335

ISBN13:9780133866339

Release Date:January 2015

Publisher:Pearson

Length:512 Pages

Weight:0.80 lbs.

Dimensions:0.7" x 8.4" x 10.7"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Education & Reference Marketing & Sales Textbooks

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Integrated Advertising, Promotion, and Marketing Communications

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