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Hardcover Intangibles in Competition and Cooperation: Euro-Asian Perspectives Book
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ISBN: 033396019X

ISBN13: 9780333960196

Intangibles in Competition and Cooperation: Euro-Asian Perspectives

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The management of intangibles in cooperation and competition creates a dynamic system of organizational learning, innovation, and capabilities. This book is a major step forward in grasping and developing the theory of intangibles. Contributions on theoretical proposals, empirical findings and case studies from Asia and Europe challenge dominant Anglo-American paradigms and redefine cooperation and competition in the light of Euro-Asian experience.

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Format: Hardcover

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