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Hardcover Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions Book
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ISBN: 1523090200

ISBN13: 9781523090204

Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions

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Format: Hardcover

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Book Overview

"A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity." --Polly LaBarre, New York Times-bestselling coauthor of Mavericks at Work

Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want...

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Business Business & Investing Economics

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