Inside the Minds Insi -OSI

This is a very well written book on advertising. It is nice for a change to have heard of the authors! Usually when I read a review in another publication, such as Adweek, I am curious about the book but never buy it-this time I went ahead and bought it and I am most pleased. I am looking even more forward to the publisher's book entitled Inside the Minds: Leading Marketers - with the Chief Marketing Officers from Coke, GE, FedEx, American Express and other big names. It will be a very interesting contrast to the advertising side of the business.

This book is a must read for every advertiser-fantastic insight into the future of the advertising world. Adweek was right-this is a must read.

I have read close to 50 books on advertising throughout my career and this was by far the most innovative and thought provoking book I have read to date. I especially liked the chapter by Tim Love at Saatchi & Saatchi-but the entire book is full of insightful thoughts on where the future of the advertising industry is going. This is THE book to read if you are in the advertising, marketing or public relations industries.