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Business & Investing Books > Industries & Professions Books
Hardcover Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand Book
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ISBN: 031261795X

ISBN13: 9780312617950

Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

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Format: Hardcover

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Book Overview

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival. Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after... This description may be from another edition of this product.

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Biographical Biographies Biographies & History Biography & History Business Business & Investing

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