Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

by Neville Isdell and David Beasley

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""The first book by a Coca-Cola CEO tells the remarkable story of the company's revival""""""""""Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1250013712

Release Date:October 2012

Publisher:St. Martin's Griffin

Length:288 Pages

Weight:0.60 lbs.

Dimensions:8.3" x 0.6" x 5.5"

Related Subjects

Biographical Biographies Biographies & History Biography & History Business Business & Investing

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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

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