Inside Apple: How America's Most Admired--And Secretive--Company Really Works

by Adam Lashinsky

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Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI"...

Format:Hardcover

Language:English

ISBN:145551215X

ISBN13:9781455512157

Release Date:January 2012

Publisher:Business Plus

Length:240 Pages

Weight:1.10 lbs.

Dimensions:1.0" x 6.5" x 9.5"

Related Subjects

Apple Biography & History Business Business & Investing Business & Management Company Profiles Computers & Technology Economics Industries & Professions Leadership

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Inside Apple: How America's Most Admired--And Secretive--Company Really Works

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