Innovative Marketing Communications
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Book Overview
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications...
Format:Paperback
Language:English
ISBN:0750663618
ISBN13:9780750663618
Release Date:October 2005
Publisher:Routledge
Length:344 Pages
Weight:1.50 lbs.
Dimensions:0.7" x 7.4" x 9.7"
Customer Reviews
1 rating
Incredibly Informative
Published by Thriftbooks.com User , 18 years ago
Masterman and Wood have created a very helpful and informative guide, for both students and event managers, to master innovative communications strategies. The book is a joy to read, and the authors' expertise is both plentiful and easily absorbed. Highly recommended reading.
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