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Hardcover Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities Book

ISBN: 3319198688

ISBN13: 9783319198682

Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities

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Format: Hardcover

Condition: New

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Book Overview

Part I. Theoretical Developments.-​ Chapter 1. Formulating Effective Social Marketing and Public Health Communication Stategies; Walter Wymer.- Chapter 2. Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program; Simone Pettigrew, Lisa Weir, Mark Williams and Sharyn Rundle-Thiele.- Chapter 3. Digital Innovation in Social Marketing: A Systematic Literature Review of Social Marketing Interventions Using Digital Channels...

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