Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities

by Walter W. Wymer Jr.

No Customer Reviews

Select Format

Select Condition

Book Overview

Part I. Theoretical Developments.- Chapter 1. Formulating Effective Social Marketing and Public Health Communication Stategies; Walter Wymer.- Chapter 2. Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program; Simone Pettigrew, Lisa Weir, Mark Williams and Sharyn Rundle-Thiele.- Chapter 3. Digital Innovation in Social Marketing: A Systematic Literature Review of Social Marketing Interventions Using Digital Channels...

Format:Hardcover

Language:English

ISBN:3319198688

ISBN13:9783319198682

Release Date:October 2015

Publisher:Springer

Length:389 Pages

Weight:1.62 lbs.

Dimensions:0.9" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us