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Hardcover Innovations and Institutions: An Institutional Perspective on the Innovative Efforts of Banks and Insurance Companies Book
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ISBN: 0415390737

ISBN13: 9780415390736

Innovations and Institutions: An Institutional Perspective on the Innovative Efforts of Banks and Insurance Companies

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Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; considering both the successes and failures in equal measure.

This book takes the meeting point of two seemingly incongruous schools of theoretical thought to enlighten the debate surrounding product innovation. In doing so it:

...

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Format: Hardcover

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