Innovationen Managen: In Hotellerie Und Gastronomie [German]

by Axel Gruner, Burkhard Von Freyberg, Laura Schmidt

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?Innovation ist keine Pflicht - ?berleben aber auch nicht? Graham Horton Hotellerie und Gastronomie erleben derzeit st?rmische Zeiten. Die Anspr?che der reiseerfahrenen, multioptionalen, hybriden G?ste steigen, der Konkurrenzdruck ebenfalls, neue Gesch?ftsmodelle erobern bedeutende Marktanteile. F?r Gastgeber ist es essenziell, dieser Situation mit innovativen L?sungen zu begegnen, um den langfristigen Fortbestand des Unternehmens zu sichern. Doch...

Format:Hardcover

Language:German

ISBN:3658364351

ISBN13:9783658364359

Release Date:April 2022

Publisher:Springer Gabler

Length:255 Pages

Related Subjects

Business Business & Investing Economics

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Innovationen Managen: In Hotellerie Und Gastronomie [German]

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