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Paperback Innovation Sucks!: Time to Think Differently Book
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ISBN: 0367681927

ISBN13: 9780367681920

Innovation Sucks!: Time to Think Differently

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Format: Paperback

Condition: New

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Book Overview

Businesses spend billions on innovation with very little to show for their investment or effort. This book challenges some of the 'ingrained truths' of innovation and suggests a different approach.

Innovation is not the creation of a novel idea. It is the successful commercialisation of that novel idea. Rather than starting with a costly, time-consuming problem assessment that seeks to push potential solutions through an innovation funnel,...

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Business Business & Investing Economics

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