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Hardcover Innovation Strategy: The Bridge to the Company's Future Book
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ISBN: 3662698315

ISBN13: 9783662698310

Innovation Strategy: The Bridge to the Company's Future

by , ,
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The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company's long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework.

In this new understanding of strategy, a company follows a Two-Stars-Strategy. It consists of a present-oriented part and...

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Format: Hardcover

Release Date: 12/29/2024

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