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Hardcover Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age Book
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ISBN: 1785604813

ISBN13: 9781785604812

Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age

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For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment...

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Format: Hardcover

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