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Paperback Innovation Management Book
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ISBN: 135033796X

ISBN13: 9781350337961

Innovation Management

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Managing innovation is like competing in an Olympic Pentathlon-excellent performance in one sport will not win you the medal. Top performance in five key areas-ideation, prioritization, implementation, strategy, and people and organization-is essential to success in today's ever-changing business landscape.

Structured around the authors' original Innovation Pentathlon framework, this textbook covers not only what innovation is, but...

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Format: Paperback

$84.63
Releases Mar 6, 2025
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Business Business & Investing Economics

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