Innovation in a Consumer Society
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This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation. When interacting with leading businesses, there is a common...
Format:Hardcover
Language:English
ISBN:0198705115
ISBN13:9780198705116
Release Date:March 2016
Publisher:Oxford University Press, USA
Length:208 Pages
Weight:0.95 lbs.
Dimensions:0.7" x 5.9" x 9.3"
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