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Paperback Innovation and the General Manager Book

ISBN: 0073659150

ISBN13: 9780073659152

Innovation and the General Manager

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Format: Paperback

Condition: Very Good

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Book Overview

Helps students and managers learn to address the issues related to managing innovation. This work aims to help them understand the challenges of coordination and interoperability in innovation and to equip them with the tools to manage these complex interactions effectively.

Customer Reviews

1 rating

Great Title on Innovation

An excellent piece of work for readers on innovation and market dynamics. Interesting case studies.The Instructor's manual is also a great substitute: ASIN: 0073659169
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