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Hardcover Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap Book
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ISBN: 0566091674

ISBN13: 9780566091674

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

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Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better innovation strategies and successfully bring new products to...

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Format: Hardcover

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