Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion

by Ezra Chitando

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Using the concept of a "religious market", this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients.

Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the...

Format:Paperback

Language:English

ISBN:1350213276

ISBN13:9781350213272

Release Date:August 2022

Publisher:Bloomsbury Academic

Length:256 Pages

Weight:0.80 lbs.

Dimensions:0.5" x 6.1" x 9.2"

Related Subjects

Religion Religion & Spirituality Social Science Social Sciences

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Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion

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