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Paperback Influencers and Creators: Business, Culture and Practice Book

ISBN: 1529768640

ISBN13: 9781529768640

Influencers and Creators: Business, Culture and Practice

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Format: Paperback

Condition: New

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Book Overview

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms,...

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