There has been an explosion of interest in paddling right across the world - in 2020, British Canoeing reported a 40% rise in members, with 19,000 signing up in a 3-month period. Much of this interest has been in inflatable kayaks, with the author's own website (inflatablekayaksandpackrafts.com) averaging 1,000 visits a day.
The comparatively low cost, the convenience of inflatable kayaks, and the fact that you can just get in and go, all add up...