Industrial Collaboration with Japan
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Book Overview
This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable...
Format:Hardcover
Language:English
ISBN:0415588626
ISBN13:9780415588621
Release Date:September 2010
Publisher:Routledge
Length:144 Pages
Weight:0.84 lbs.
Dimensions:0.4" x 6.1" x 9.2"
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