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Hardcover Industrial Approaches to Media: A Methodological Gateway to Industry Studies Book
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ISBN: 1137551755

ISBN13: 9781137551757

Industrial Approaches to Media: A Methodological Gateway to Industry Studies

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This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals.
While the study of media industries is a focal point at many universities around the world - promising, as it might, rich dialogues between academia and industry - understandings of the actual methodologies for researching the media industries remain vague. What...

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Format: Hardcover

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Business Business & Investing Social Science Social Sciences

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