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Paperback Individual Retweeting Behavior on Social Networking Sites: A Study on Individual Information Disseminating Behavior on Social Networking Sites Book

ISBN: 9811573786

ISBN13: 9789811573781

Individual Retweeting Behavior on Social Networking Sites: A Study on Individual Information Disseminating Behavior on Social Networking Sites

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Format: Paperback

Condition: New

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Book Overview

This book explores and analyzes influential predictors and the underlying mechanisms of individual content sharing/retweeting behavior on social networking sites (SNS) from an empirical perspective. Since Individual content sharing/ retweeting behavior expedites information dissemination, it is a critical mechanism of information diffusion on Twitter.

Individual sharing/retweeting behavior does not appear to happen randomly. So, what factors...

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