Implementing CRM
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Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than...
Format:Hardcover
Language:English
ISBN:0470065265
ISBN13:9780470065266
Release Date:May 2007
Publisher:John Wiley & Sons
Length:346 Pages
Weight:1.37 lbs.
Dimensions:1.0" x 6.3" x 9.1"
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