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Paperback Impact of location-based services on consumers' buying behaviour, illustrated by the German market Book

ISBN: 3656962278

ISBN13: 9783656962274

Impact of location-based services on consumers' buying behaviour, illustrated by the German market

Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.0, University of Plymouth (Business School), language: English, abstract: Consumers' environment has always been influencing consumers' decision-making processes. With the end of the seller dominated marketing approach and the rise of a customer orientated marketing approach, at the end of the 1960's, the significance of marketing...

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