Imagining Consumers: Design and Innovation from Wedgwood to Corning
(Part of the Studies in Industry and Society Series)
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Book Overview
Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining...
Format:Paperback
Language:English
ISBN:0801869145
ISBN13:9780801869143
Release Date:June 2002
Publisher:Johns Hopkins University Press
Length:400 Pages
Weight:1.25 lbs.
Dimensions:1.1" x 6.1" x 9.2"
Grade Range:Postsecondary and higher
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