Image by Design: From Corporate Vision to Business Reality

by Clive Chajet and Tom Shachtman

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This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0201550423

ISBN13:9780201550429

Release Date:January 1991

Publisher:Addison Wesley Publishing Company

Length:216 Pages

Weight:2.50 lbs.

Dimensions:0.9" x 6.5" x 9.5"

Related Subjects

Business Business & Investing Economics Management & Leadership Marketing & Sales Public Relations Systems & Planning

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Image by Design: From Corporate Vision to Business Reality

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