I'll Have What She's Having: Mapping Social Behavior
(Part of the Simplicity: Design, Technology, Business, Life Series)
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Book Overview
How we learn from those around us: an essential guide to understanding how people behave. Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes--and explains--most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than "nudges" exploiting individual cognitive quirks. I'll...
Format:Hardcover
Language:English
ISBN:026201615X
ISBN13:9780262016155
Release Date:August 2011
Publisher:MIT Press
Length:160 Pages
Weight:0.78 lbs.
Dimensions:0.7" x 5.6" x 8.3"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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