If Then: How the Simulmatics Corporation Invented the Future

by Jill Lepore

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The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company's papers in MIT's archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.

Founded...

Format:Hardcover

Language:English

ISBN:1631496107

ISBN13:9781631496103

Release Date:September 2020

Publisher:Liveright Publishing Corporation

Length:432 Pages

Weight:1.66 lbs.

Dimensions:1.3" x 6.3" x 9.5"

Related Subjects

Business Business & Investing Computers Computers & Technology

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If Then: How the Simulmatics Corporation Invented the Future

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