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Hardcover If Then: How the Simulmatics Corporation Invented the Future Book
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ISBN: 1631496107

ISBN13: 9781631496103

If Then: How the Simulmatics Corporation Invented the Future

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Format: Hardcover

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Book Overview

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company's papers in MIT's archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.

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