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Paperback IE Electronic Media Book
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ISBN: 0534252001

ISBN13: 9780534252007

IE Electronic Media

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This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and...

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Format: Paperback

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Related Subjects

Computers Computers & Technology Engineering Social Science Social Sciences Technology

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