Identity Is Destiny: Leadership and the Roots of Value Creation

"Identity is Destiny" has been exceptionally useful for me in formulating elements of our organization's strategic planning initiative. One of our worries is that half of organizations never implement their strategies. Reading the "Laws of Identity" helped me realize how important it is for strategic themes to be consistent with the identity of the organization. This awarenesss has triggered some vital and thought-provoking conversations about what characteristics constitute our identity. This book easily stands out from the crowd in terms of utility and insight.

The ability to stick to a core set of values and at the same time be sufficiently adaptable to meeting changing situations is the secret to success for any organization. To discover the ingredients of this secret, read this fine book by Ackerman.

"A Way of Being"Identity is Destiny transcends business. It is a treatise on potentiality. The thesis - that corporate entities manifest similar humanistic, value creating characteristics as those of individuals - is wholly unique and is hammered home in each of the lucid case histories presented . In so doing, Ackerman breathes fresh air into what traditionally has been perceived by stakeholders as a "lifeless" arena.Ackerman's prose is personal and engaging. The author's incisive mind cuts to the heart of what makes organizations tick. His approach to unearthing "the golden nugget" is not only original, but also highly relevant. This reviewer has even been able to put into practice a few of the laws offered up!Above all, the book is personally enriching. Identity is Destiny amounts to one of those rare business reads that empowers the reader to reflect on his larger self and place in the world.

Identity is Destiny is surprising in several ways. The depth of its business content becomes quickly apparent, challenging the reader's thinking beyond common theories about the importance of identity for organizations. Real-life examples of the Laws of Identity are included with every chapter. The book then touches the reader individually in a surprising and wonderfully unexpected way, creating a connection with the author that feels quite personal--you feel you know Mr. Ackerman in a way not normally associated with such a work. Finally, you get swept-up in the pure prose of the work and realize that Mr. Ackerman's talents do not stop at mastery of business identity but extend to excellent and enjoyable writing as well. An important book for all these reasons, and just plan good to read.

Mr. Ackerman educates the reader through his relentless search for the souls of company after company -- what makes these major corporations tick, how each one "creates value" in a unique way, and what a leader must do to turn on the potential of a company. This business of identity should be Consideration #1 when motivating employess, assessing acquisiitons, funding research programs, etc. The essence is: does it really fit? The value of the book became apparent when I got to Chapter 3 or 4, and from there it was not-stop reading. The book wiil change forever how you view your company, your competition, and the corporate world at large.