Identity: Building Images Through Graphic Design

Visually this book is great - however it is only meant to be visual resource as it only contains samples of peoples work. Each company used as examples of good identity programs in this book show visually what they each had come up with and also names the designers and client and gives a breif review of each company's choice of design/text/logo for their identity programs. The book is great for giving visual ideas - but lacks any real text about what identity is, how it can be successfully implemented in order to give it a good place on the market etc.