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Hardcover Identifying Hidden Needs: Creating Breakthrough Products Book
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ISBN: 0230219764

ISBN13: 9780230219762

Identifying Hidden Needs: Creating Breakthrough Products

by , , , et al.
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Format: Hardcover

Condition: Very Good

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Book Overview

PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED Introduction PART II: TRADITIONAL MARKET RESEARCH METHODS Surveys Focus Groups PART III: INNOVATIVE MARKET RESEARCH METHODS Ethnographic Market... This description may be from another edition of this product.

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Business Business & Investing Economics

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