Ideas on Design

An effective logo must combine the simple with the complex and be a work of art. They also must contain a clear message for the viewer. This book is a collection of some great designs for logos, both corporate and family. All of them satisfy the criteria for being effective. Many different strategies are used, from the combination of a few basic symbols, to photographs arranged in a specific manner. I was extremely impressed by the quality of the images and how well they impart their message. If you are an artist or are interested in having a logo developed, then this is a book where you can get many very valuable ideas.