Iconoclast: A Neuroscientist Reveals How to Think Differently

by Gregory Berns

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No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory...

Format:Paperback

Language:English

ISBN:1422133303

ISBN13:9781422133309

Release Date:March 2010

Publisher:Harvard Business Review Press

Length:272 Pages

Weight:0.65 lbs.

Dimensions:0.7" x 5.6" x 8.2"

Related Subjects

Business & Investing Health, Fitness & Dieting Health, Fitness & Dieting Internal Medicine Medical Medical Books Medicine Occupational & Organizational Psychology Psychology & Counseling

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Iconoclast: A Neuroscientist Reveals How to Think Differently

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