Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
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Book Overview
Discover the secrets of written persuasion
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers
"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook
"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers
"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook
"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion
Format:Paperback
Language:English
ISBN:0470009799
ISBN13:9780470009796
Release Date:December 2006
Publisher:Wiley
Length:288 Pages
Weight:0.83 lbs.
Dimensions:0.8" x 6.0" x 9.0"
Customer Reviews
4 ratings
Hypnotic writing Is A Great Read
Published by Thriftbooks.com User , 14 years ago
Hypnotic Writing is a great read. Once again, Joe Vitale takes a subject and writes in way to capture and hold one's attention. The copy writing tips in Hypnotic Writing can be used anywhere. From direct mail letters to a website or even in a newspaper ad. This book is a must read for anyone interested in pyschology, sales,advertising and of course for those who are interested in making money through the written word!
From Amateur To Professional - Yes, It's That Good
Published by Thriftbooks.com User , 15 years ago
Hypnotic Writing is not just for professional marketers or copywriters. In this book you will learn how to capture people's attention and make them fully understand what you are saying. This book rates right up there with Dale Carnegie's book How To Win Friends and Influence People. Whether writing emails, letters or quick notes to your boss this book will instantly get your audience nodding yes. Great book!
Immensely Effective!
Published by Thriftbooks.com User , 18 years ago
Every once in awhile you come across a book that effectively teaches. But this time, I ran across a book that also inspires! I have spent the last decade as a Technical Writer and Short Story/Poetry author. I soon discovered that my hardline technical approach was literally sucking the life out of my writing. Like a piece of stale bread, my writing was edible and nourishing, but it damn sure wasn't a fresh Kaiser roll! Joe Vitale's book starts by clarifying the misconceptions of hypnosis. You learn the power of the "waking trance", the power of suggestion and motivation. Then his book applies powers of suggestion, inspiration and motivation by revealing powerful tools and techniques for injecting writing with emotional and intellectual sizzle. Your writing will no longer just fill space on a page. Your words will jump to life, filling your reader's mind with visualizations, moving the reader, motivating the reader, and inspiring the reader. Your writing will change from a mindless chunk of garbled information to a beacon illuminating the reader through your story or guiding the reader to your treasure of knowledge. This is a must-read for the serious writer who wishes to touch his readers. Not just for authors and "fluff manufacturers". The marketing copywriter, instructor, journalist, and...yes...the technical writer will even learn important steps to making THEIR next works a must-read.
Simple Excellent!
Published by Thriftbooks.com User , 18 years ago
There are lots of books that make strong promises, but Hypnotic Writing is one of the few that delivers. At first I wasn't sure if Hypnotic Writing would help me, but to my surprise it more than helped. It was like having a tiny Joe Vitale sitting on my shoulder whispering words of wisdom in my ear. Using the techniques in Hypnotic Writing, I wrote sales copy for my website and generated sales of $11,739 in just 26 days. If you want to write persuasive sales copy, emails, business letters, or books, Hypnotic Writing is the answer. What are you waiting for?
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