Hyperwars: 11 Essential Strategies for Survival and Profit in the Era of On-Line Business

Filled with simple, easy-to-grasp advice, backed up with many real-world examples. Some readers will be disappointed in this book because it is not a how-to guide to making a website or marketing products on the Net. But it IS a comprehensive strategy guide for managers who want to see if (and how) the Internet can help their business. This book was an invaluable help to me during my own research.

Hyperwars is right on target with today's ecommerce trend, extremely insightful, and very well written. As an internet-related company, we have made Hyperwars our handbook and required reading by all employees.

Bruce Judson and Kate Kelly live in the real world. I have a long commute, so I listen to many audio tapes. HyperWars is the only book I have found that directly confronts the real issues the Internet creates. As far as I can tell, everyone else glosses over what to do when the Internet creates a price war or when manufacturers start to go around retailers direct to the customer. Bruce Judson and Kate Kelly confront the issues head-on with relevant ideas and advice. This book is very different from the other "hot" Internet books. John Hagel's Net Worth is a fascinating discussion of infomediaries--which seems to be the hot topic right now. But, I read a magazine article where Hagel says that no "infomediaries exist today." Net Worth does not help me deal with today's real world issues like HyperWars. A second hot book is Kevin Kelley's New Rules for the New Economy. Kevin Kelley is in the clouds while HyperWars is firmly planted on Earth. Kevin Kelley says success comes from giving eveything away free. Bruce Judson and Kate Kelly provide a much better, relevant discussion of how to use "free" to create a business. Unlike Kevin Kelley, they don't not waive a magic wand and gloss over the difficulties of converting customers from "free" to "paying".

In HyperWars, Judson and Kelly describe a rapidly changing landscape of doing business online with compelling examples of how the day to day trenches operate. Further, they penetrate some of the critical issues which will reshape the retailer- consumer supply chain in the future.

Great for understanding why the internet has taken off like it has