Hurdle Race Marketing: The Enlightenment - The Disillusionment - The Breakthrough

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In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:3658140860

ISBN13:9783658140861

Release Date:September 2016

Publisher:Springer Gabler

Length:72 Pages

Related Subjects

Business Business & Investing Economics

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Hurdle Race Marketing: The Enlightenment - The Disillusionment - The Breakthrough

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