Hurdle Race Marketing: The Enlightenment - The Disillusionment - The Breakthrough

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Klaus Backhaus erz hlt auf unterhaltsame Weise, wie vieles, das in der Praxis unter dem M ntelchen einer ausgepr gten Marktorientierung verkauft wird, nichts anderes ist als M rchenerz hlerei. So... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:3658024437

ISBN13:9783658024437

Release Date:June 2013

Publisher:Springer Gabler

Length:72 Pages

Weight:0.65 lbs.

Dimensions:0.4" x 5.7" x 8.4"

Related Subjects

Business Business & Investing Economics

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Hurdle Race Marketing: The Enlightenment - The Disillusionment - The Breakthrough

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