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Paperback Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales Book
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ISBN: 178860251X

ISBN13: 9781788602518

Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales

by and
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If you want to move products, you need to move people. And if you want to move people, you need to move minds.

This is what modern B2B marketing is all about.

It's time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.

There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.

This...

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Format: Paperback

Condition: New

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