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Paperback The Art of Choosing Book

ISBN: 0446504114

ISBN13: 9780446504119

The Art of Choosing

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Format: Paperback

Condition: Very Good

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Book Overview

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers...

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