How Voters Decide: Information Processing During Election Campaigns

(Part of the Cambridge Studies in Public Opinion and Political Psychology Series)

by Richard R. Lau and David P. Redlawsk

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Book Overview

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate...

Format:Paperback

Language:English

ISBN:052161306X

ISBN13:9780521613064

Release Date:June 2006

Publisher:Cambridge University Press

Length:366 Pages

Weight:0.70 lbs.

Dimensions:0.9" x 5.9" x 8.9"

Related Subjects

Education & Reference Elections Elections & Political Process Government Political Science Politics & Government Politics & Social Sciences Social Sciences

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How Voters Decide: Information Processing During Election Campaigns

(Part of the Cambridge Studies in Public Opinion and Political Psychology Series)

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