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      Business & Investing Books > Marketing & Sales Books
      Paperback How to Write a Good Advertisement: A Short Course in Copywriting Book
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      ISBN: 1626549621

      ISBN13: 9781626549623

      How to Write a Good Advertisement

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      Format: Paperback

      Condition: Like New

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      Book Overview

      2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising. This description may be from another edition of this product.

      Related Subjects

      Sales Techniques Accounting Accounting & Finance Advertising Business Business & Investing Economics Marketing & Sales

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