How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

Honestly the whole SEO thing can be a bit mind boggling for those who are just getting into it and like myself I needed a trusted source; especially one that was not overly heavy on the technical side. Cat does a great job of breaking it down into laymen's terms, from websites, adwords and blogs; it's a great web 2.0 intro book for SEO. Thanks to Cat's book my web site and blog traffic increased several folds!!!

Okay, I don't know about you, but for ME the whole internet marking thing is so overwhelming. So much to do, yet so important to learn and master if you want to keep hands on in your business. Catherine Seda's book is so easy to understand. It's as though she wrote it just for me. And one important plus, I have not yet found another book that adequately explained "Spiders" in internet marketing. There is so much great stuff in here, I am still putting it all into practice.

I learned about Catherine Seda back in 2004, when she published her classic book "Search Engine Advertising". Earlier in 2007, she came back with this other title, "How to Win Sales & Influence Spiders", one that handsomely complements her work and offers marketers and business owners alike a plethora of information to feed from and make the most out of the options available nowadays to catapult your business online. With the assistance of contributing author Amanda Watlington (another legend in the Search Marketing space), Catherine covers PR, blogging, social networking, podcasting, e-mail campaigns, affiliate marketing, PPC and more sharing her knowledge while she interviews experts in each of the topics and wraps up each chapter with an insightful Success Story (read "case study") to drive the points home. In the end, between the material covered and its relevance, combined with her fresh writing style, the book ends up being an enjoyable read that is worth thousands of dollars, if you apply her suggestions as a part of your marketing and PR efforts.

It's no secret that marketing on the Web takes more than just slapping up a website and hoping people will flock to your URL. Amazingly enough, I still run into clients who use as a haphazard method and believe they truly are marketing. Now I have an expert resource I recommend so clients easily understand the components of Web marketing. My new secret weapon is Cat Seda's latest book How to Win Sales and Influence Spiders ~Boosting Your Business and Buzz on the Web. Seda skillfully explains the playing field on the web, and she uses language that is easily understandable even to newbies. Some of the key points, you'll take away from this book are; - The big picture overview of search engine marketing and SEO - Step-by-step instructions on how to build links - A differentiation between black hat and white hat tactics on the web (Reminds me of Mad Magazine spy versus spy. There really is good and evil out there) - The good the bad and the ugly on squeeze pages - Social media networking If any of the items on the bulleted list sound foreign to you, I encourage you to grab a copy of this book today! These are tips and tactics you'll need a good firm grasp on when you begin your Web marketing efforts. You'll discover when you read the book, but there's a lot more to Web marketing than meets the eye. Plus, Seda uses real world examples with the big players (Fire Mountain Gems & Entrepreneur just to name a couple) and and entrepreneurs. By illustrating how it's really done and showcasing the results, Seda highlights exactly why Web marketing is so important. As a writer and consultant, I was especially impressed with the example about article marketing to generate a six figure income from one project. I've been following Seda's work for some time via her articles in Entrepreneur Magazine. I also had the opportunity to meet her in person at Lorrie Morgan- Ferrero's Speed Copywriting Workshop and for what it's worth Cat Seda is the real deal. Her internet integrity is impressive, and when it comes right down to it, I'll do business with the white hats any day. After all, who wants to deal with the spam police? Read this book and you'll be on the right track.

Having been in traditional marketing for the past 35 years and being new to internet marketing within the last 9 months, I'd still be stuck in the "build a website and they will come" mentality if it weren't for Cat's first book, "Search Engine Advertising." Now, I've earned another college degree in PPC and with Cat's new book, "How to Win Sales & Influence Spiders" I will earn my Master's degree! From public relations to online advertising, Cat covers all the avenues with thoroughness that newbies like me need to learn their way along the internet marketing highway. Everyone from entrepreneurs to corporate dogs need to know this material if they expect to make it in this new age. Cat leaves no stone unturned with each information-packed chapter, and she gives specific how-to tips and warnings, not just generalities like so many other books. Each chapter gives clear and concise information without any clutter that leaves everyone with an "I can do this" attitude. This is the second volume of a set that belongs on every internet marketer's desk and not on a shelf! K. C. Rogers EVP & CIO Cossidia USA [...]