How to Win Customers and Keep Them for Life

I was recommended this book with my recent promotion. I was not sure I would enjoy it but okay. I purchased one and before I got half way through with the book I was purchasing 15 more. For some co-workers and maybe some future co-workers. Just when I thought I knew all I could possibly know about customer service; This book puts it all on a whole new level. If you are in the restaurant business, purchase one now. After-all, all you have to gain is more happy customers.

This is simply the greatest book ever on how to treat customers the way they should be treated, how to handle potential problems, and how to capitalize on it all. In the future, I will be sure to use the practical, no-nonsense advice given by Michael LeBoeuf. His business management and customer service related masterpieces should make up any part of a manager or sales analyst/manager's business bookshelf. His books are not only helpful to those with their own business or those involved with sales or managing a business, but are important for use in everyday life and how to treat people. The popular mantra associated with this book is simple, yet profound: "What gets rewarded, gets done".

This is an absolute must read for all small busines owners. I've had my own small manufacturing business for 19 years and I can assure you - THERE IS SO MUCH TRUTH IN THESE PAGES THAT YOU IGNORE IT AT YOUR OWN PERIL. Plus, Michael Leboeuf is a excellent writer. Buy it!

One of the deadliest mistakes in small business (even worse in large corporations) is to ignore your "back end" sales. By "back end" I mean additional (larger) sales made to your customers. The only way to continue to market to your customer base is if they are happy with you. Dr. Michael LeBoeuf has spelled out a plan for turning "satisfied" customers (those quiet customers who never complain) into "loyal" customers (those customers who are hyper-responsive to your offers).I especially enjoyed the startling statistics in the "Something to Think About" section. It points out in a dramatic fashion just how much money dissatisfied customers can be costing your business and how hard it is to detect unhappy customers.I give this book my highest recommendation...especially to small business owners.

I initially read this book almost ten years ago, I was impressed then. I have read many books since and reread the book a few days ago. I'm even more impressed now. It is the "benchmark" in customer service. An honest, logical, and reasonable approach to customer service. Follow the suggestions, you and your customers will benefit. I e-mailed the author with a question and guess what. I got an answer within HOURS. Finally a guy that "walks his talk".