How to Turn Your Company's Parables Into Profit

I have to admit when I first thought about "Storytelling" as a way of doing business my initial reaction was 'this guy has got to be out of his mind'. So out of sheer curiousity I picked up the book. I dove into it immediately and just could not put it down. His stories were not only witty, they helped me to understand exactly what David means by 'Storytelling as a way to run your business'. Anyone who picks up this book can essentially learn everything they need to know about what to expect at the Armstrong company. After I finished Parables Into Profit, I was anxious to grab his first book "Managing By Storying Around." What a surprise to find he has two more book along side these.....keep them coming Mr. Armstrong. You have a faithful reader here!!!

It's a most impressive book to go along with his others -- Managing By Storying Around; Once Told They're Gold; and Chief Storytelling Officer. I certainly hope Armstrong continues writing these books that cite heroes within the walls of Armstrong International. Leading a global giant as he does, and doing this through the unique management style of storytelling in the workplace, is indeed priceless. In a world rocked by ruthless and dishonest CEO's, David Armstrong has turned his attention to the truth and cites his people for doing it right the first time! What a refreshing book and fascinating approach to leading a company. Bravo David Armstrong for flying greatly out of formation in comparison with the typical company -- and, for sharing your ideas with people like me. I have already benefited from your works and so will the company that I lead!!