How to Open and Operate a Home-Based Mail Order Business: A Unbridged Guide

How to Start a Home-Based Mail-Order Business is, at its core, a how-to. But, it is not satisfied with providing the basic bones and goes on to provide excellent elaboration and detail that helps answer questions. Well-written and researched. It covers all the basics--marketing, sales, promotion, etc, without getting bogged down into details that could lead Fiumara away from her basic thrust of the book. Given how much today's world relies on the Internet, her chapter on Success in Cyberspace is especially helpful. While it has its own chapter, using the Internet to promote your business is so critical that I would recommend Guerilla PR: Wired, which covers that same subject far more in-depth.

Most books on starting a mail order business are written by men who claim you can make $100,000 or more at home. This book is different. How To Start a Home-Based Mail Order Business is written by a woman who gives you all the information you need to succeed in a mail order business -- but without all the bull. Georganne Fiumara takes you by the hand in the very first chapter and leads you to success, step-by-step. Thanks to the author, my home business dream has come true.I especially appreciated the chapter called Success In Cyberspace because most successful mail order businesses now include web promotion. The author's web site, HomeWorkingMom.com, shows that she knows what she is talking about.I took her advice and put my business online at MoneyandShopping.com and have not looked back since.If you are looking for a straight-forward, insider's guide to mail order, this is the book to buy. Angela Smith

This was the third "how to" book I have read and this one really does help! The other books I read on this subject were terribly written and the author was just trying to sell stuff from his mail order business. Not this book! The author really explains how to get things going and she presents the information in a well written organized manner. I just finished this book and I now know where to start. Other books are just direct mailers this book really informs you.

I made a mistake... I tried to start a business BEFORE buying this book. After floundering for nearly six months, I spied this book at my local bookstore. I started thumbing through the pages and realized it had something: organization. I went home and read it. After reading, I had a sense of where I wanted my business to go, how to get there and what methods to use to get there.This books takes all the aspects in and organizes it for those of us lacking in organization.Two thumbs way up to Georganne Fiumara!